We are Shopping Behaviour Xplained – the industry leading shopper insight company, with the tools to empower your brand, and help shape a more positive in-store experience for your customers.
Your customers are the beating heart of your business, and our intuitive approach has been designed to deliver unparalleled shopper insight.
At Shopping Behaviour Xplained, we tailor our multifaceted approach to your business, allowing you to gain a profound understanding of your shopper. Find out more about the services we offer below.
- Get in touch to discuss what you’d like to learn about your customers.
- We’ll create a bespoke proposal detailing how we will gather the insights you need.
- Then leave the rest to us.
- Once we’ve gathered the insights you need to keep your brand ahead of the curve, our expert team will deliver an engaging debrief presentation to you, your team and trading partners (if required).
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When it comes to shopping for your brand, what do YOU need to know?
- See. If shoppers don’t notice your brand, how can they engage with it?
- Appeal. Once you enhance in-store visibility, how do you then connect with shoppers?
- Engage. To be able to adopt your brand, shoppers need to explore it in-store. How do you create more engagement?
- Buy. What do you need to do to inspire more shoppers to prefer your brand?
Any brand on any shelf in any store has an effectiveness ratio in terms of See, Appeal, Engage and Buy. How effective is yours?
Some companies define ‘shopper insights’ as simply the analysis of sales data. But, such data fails to provide an insight into what your customers need and want from your brand. We describe shopper insights as being any new, heightened understanding of shopping behaviour, which in turn, helps customers really get to know brands, and delivers an improved shopping experience.
Our shopper insight research, delivered by our expert team, will gather the understanding you need to succeed in-store and engage with more shoppers, like never before: It’s that simple!
“The best shopper insights come from going beyond understanding what and discovering why. Why do some shoppers like your brand? And why don’t more shoppers engage with your brand?” Phillip Adcock, Managing Director.
The best shopper insights come from going beyond understanding what and discovering why. Why do some shoppers buy your brand? And why don’t more shoppers buy your brand?
Our 4 rules of research:
Claimed behaviour is deeply flawed! When you ask people questions, such as ‘how likely are you to buy brand X in the next month?’, as much as 50% of their responses can be inaccurate. Shopping Behaviour Xplained works alongside shoppers, which means our research gathers genuine behaviour. We help brands learn more about what their customers really want from them.
People are emotional beings, not rational supercomputers and too many purchase decisions are made incorrectly. That’s why we go above and beyond to fully understand what your customers want and need from you, whether they’re in-store or on line.
Human memory is far less reliable than you’d think. Our brains simply cannot retain the details of how we shop. Here at Shopping Behaviour Xplained, we corroborate claimed behaviour with what actually happens at fixture.
Your customer is the most important part of our process. For this reason, we know the right questions to ask shoppers, and in turn, gather deeper, more helpful shopper insights.
Our unrivalled experience, which consists of 20 years of shopper research, and 20 years of understanding what shoppers want and need, has enabled us to deliver an unparalleled shopper insight that in turn lead to better more engaging retail experiences for shoppers: Your customers.
We’ll tell you what’s happening in-store and why.
We deliver more than shopper research and analysis, much more. When you partner with Shopping Behaviour Xplained, we’ll be with you through every step of your shopper insight journey. If you need to embed our insights & shopper understanding we have just the solution: ‘insights into action’ workshops. When you need to share your findings with trading partners, we’ll be there to present as the independent, objective shopper specialists.
What’s more, we can often support your shopper hypotheses using our wide-ranging database of shopper knowledge and expertise.
Successful shopper insight research comes down to exploring much more than answers to survey questions. You need to fully understand your shopper; their wants and needs, and ultimately separate fact from fiction. Our established process delivers unique shopper insights which creates positive shopper engagement and help you understand shoppers and shopping as a direct result.
- Use shopper behaviour insights as a basis for your retailing strategy.
- Gather the knowledge you need to flourish in-store.
- Understand how to engage with shoppers when it really matters