What is SBXL? It’s a consumer insight agency.
Fine. Great. But what is a consumer insight agency?
It’s a team of professionals with a passion for understanding consumers. These professionals have a burning desire to know what lies beneath the surface of the dynamic tango of shoppers and shopping.
At SBXL, we build strategic consumer insight through creative market research and develop methods of getting closer to consumers so that we can study their behaviour and learn the subconscious motivations behind their purchasing decisions.
At SBXL, we define shopper insights as “any new understanding of shopping behaviour or shopper motivation that can be leveraged for competitive advantage.”
Fine. Great. What does that mean to brands or the retailer?
It means everything. With an understanding of how brand attitudes are fostered in the brains of buyers and how these attitudes affect the shopper’s behaviour, you, the shopkeeper, are able to succeed in-store. With the intelligence derived from our consumer insights, you are able to understand the consumer and put the consumer needs to work in the store.
I’m Phillip Adcock and SBXL (Shopping Behaviour Xplained Ltd) is my brainchild. For more than three decades, I have combined my expertise in neuroscience, psychology and emotion to help our clients – leading brands and retailers – better understand how to maximise communication with their shoppers.
Part of the knowledge at our consumer insight agency is gained from studying consumer trends. This is how we know that more consumers are going digital and shopping online. This is how we know what impact discount stores have on the retail industry or what advertising works best in 2017.
I can help retailers learn what their target audience responds to. Armed with this knowledge, it becomes possible to start planning the perfect marketing strategy because this insight comes from understanding the consumer at the heart of their success (or lack of) in moving products off the shelf.
Promotional messages have long been a popular method of attempting communication with shoppers. If you think these messages are doing their job, you are sadly mistaken. A recent study revealed that 99% of promotional messages were ignored by shoppers.
How about in-store displays? Are they not working? Do you know why? In case you are wondering if it matters, here’s a bit of knowledge: Effective POP can dramatically increase awareness and sales by as much as 350%.
As a consumer insight agency, SBXL has developed a set of tools that studies and analyses shopping behaviour that goes far beyond what consumers understand about their own specific shopping decisions. Our tools can peek behind the scenes of the consumer’s journey through your store to the decision to purchase.
At SBXL, we have devoted our collective skills to developing and implementing these tools and the results speak for themselves. If you want to know how to tap into the minds of your customers, I am able to help you find the changes that will make a huge difference at the checkout.
I’m one of the world’s leading authorities on shoppers and shopping. Contact me on: 07960 109 876 or Email: firstname.lastname@example.org