Are you looking for insightful, meaningful and actionable shopper insights? Do you want better answers to your research questions? Welcome to SBXL
The best shopper research needs to reveal what really happens in-store. This leads to actionable insights that deliver the optimal ROI. When you entrust your shopper research to SBXL, you receive the insight, knowledge & understanding to improve shopper engagement & grow your brand as a direct result.
When it comes to shopping for your brand, what do you need to know?
- See. If shoppers don’t notice your brand, how can they select it?
- Appeal. Once you optimise in-store visibility, How do you then appeal to shoppers?
- Engage. To be able to buy your brand, shoppers need to engage with it in-store. How do you generate more engagement?
- Buy. What do you need to do to persuade more shoppers to buy your brand in preference to the competition?
Any brand on any shelf in any store has an effectiveness ratio in terms of See, Appeal, Engage and Buy. How good is yours?
Some people define ‘shopper insights’ as simply the analysis of sales data: convinced that these numbers might reveal important clues as to underlying drivers of shopping behaviour.
But, such data fails to deliver insight into the motivations and habits that drive shopper behaviour in-store. We define Shopper Insights as being any new understanding of shopping behaviour or shopper motivation that can be leveraged for competitive advantage.
In other words, we provide you with the insights you need to succeed in-store: It’s that simple!
The best shopper insights come from going beyond understanding what and discovering why. Why do some shoppers buy your brand? And why don’t more shoppers buy your brand?
4 Rules of shopper research that we all must follow:
Claimed behaviour is deeply flawed! When you ask people questions, such as ‘How likely are you to buy Brand X in the next month?’, their responses can be 50% inaccurate. Because SBXL analyses actual behaviour, you discover the truth about in-store.
People are emotional beings, not rational supercomputers. A lot of the time, shoppers simply aren’t consciously aware of their in-store motivations and desires. That’s why we go way beyond what shoppers say to us.
Human memory is far less reliable than you’d think. Our brains simply cannot retain the details of how we shop. Here at SBXL, we validate claimed behaviour with what actually happens at fixture.
As a species we are predictably irrational. For this reason, we know the right questions to ask shoppers. As a result, you get to those deeper, but more revealing shopper insights & motivations.
20 years of shopper research combined with 20 years of understanding what clients want. We know what it takes to provide you with actionable insights supported by easy to understand data. We also recognise that you need to find your shopper insights, knowledge and understanding quickly & easily. That’s why our presentations are designed to be equally accessible to researchers, brand & category teams & the main Company Board.
We’ll tell you what’s happening in-store, why & what to do about it.
We provide more than shopper research and analysis, much more. When you partner with SBXL, we’ll be with you every step of your shopper strategy journey. If you need to embed our insights & shopper undertanding we have just the solution: ‘Insights into action’ workshops. When you need to share your shopper learnings with trading partners, we’ll be there to present as the independent, objective shopper specialists.
What’s more, we can often validate your shopper hypotheses using our comprehensive database of shopper actions, reactions and motivations. Each has been tested and proven in the course of conducting shopper research in 28 Countries.
Finally, bring your own presentations & communications to life with our evocative film footage of shoppers shopping, & talking about shopping.
What shoppers said they looked at on a product was different to what they really inspected
How shoppers really shopped was very different to how they said they behaved in-store
Shoppers may look, but what makes them see & respond?
Successful shopper research comes down to analysing much more than answers to survey questions. You need to measure actual behaviour, uncover implicit motivations and separate fact from fiction. This proven process delivers game-changing shopper insights that generate positive shopper engagement and help you sell more product as a direct result.
- Use shopper behaviour insights as a basis for your retailing strategy.
- Harness the knowledge you need to succeed in-store.
- Understand how to engage with shoppers when it really matters: In-store at the fixture.