How Has The Internet Changed Shopping Behaviors?

By Phillip Adcock
Last updated: Jan 8, 2023
How Has The Internet Changed Shopping Behaviors

Well, for starters, consumers nowadays no longer have to leave their homes to buy the things they want, which otherwise requires engaging in traffic and queuing. 

Shopping has become much easier and faster, thanks to the Internet and, subsequently, online shopping. There are different factors that play key parts in these changes. Now, we will have a look at these consequential factors in greater depth.

How Has The Internet Changed Shopping?

Online Search Engine

Online Search Engine shopping

In this day and age, perhaps the most well-known search engine is Google. This amazing advent has helped buyers seek out their desired products and where they can make these purchases. 

The massive hosts of data offer important information surrounding the products or services and their online retailers. This greatly helps with enhancing the consumers’ decision-making process. Consumers can now make smarter purchasing decisions.

It is free using search engines, and you can do so practically anywhere and at any time. Tied in with today’s logistical technology, search engines make shopping much easier, faster, and more convenient.

This innovation has created an ever-rising number of people who prefer online shopping to the traditional way, making it more of a trend.

Another astounding feature of search engines is that you can look up other customers’ opinions on the products you want to purchase. Almost every E-commerce website provides the customer with this function. 

A survey conducted in 2015 reported that approximately 60% of participants take the plunge under the major impact of positive reviews.

Rather than asking the clerks who might have biased opinions and probably have never tried or used these things, you can seek counsel in the online reviews from people that have already tested the product. Moreover, you can post your product review for the mutual benefits of the buyers as well.

Portable and mobile smartphones, smartwatches, and laptops mean you can bring the Internet everywhere and “go” shopping with it. As the amount of time spent on the phone increases, mobile shopping has become almost a pastime. 

Similar to actual window shopping, killing time by scrolling through catalogs after catalogs of your desired products and reading their reviews can be surprisingly appealing.

Major E-commerce develop apps and mobile-specific sites to accommodate and take advantage of this new way of spending time. It is now easier than ever to make a purchase with just a few touches on your phone’s screen. 

BigCommerce has reported that more than 90% of Americans have online shopping experiences, whereas half of them respond positively.

Digital payment is also a revolutionary innovation due to the invention of online shopping and the need for on-the-spot transactions. This form of payment is not only much quicker and more convenient but also extremely secure. 

This renders e-shopping more advantageous in comparison to traditional shopping. In fact, this payment method is so good that even stores and retailers have it as another form of payment alongside cash and cards.

Social Media And Ads

Social Media And Ads shopping

Let’s see the impact of social media and ads over shopping manners. Social media is nowadays the popular means of entertainment for most of the world, especially among the youth demographic. 

These platforms are where you can find some of the most honest and objective reviews of the product you want to have. They allow you to post photos, blogs, or even rants that you wish to share. 

In addition, you can also communicate with companies or businesses. You can send them feedback, and they can offer you helpful and timely customer service.

The general public undoubtedly has preferences for buying from businesses that respond to feedback and questions and have friendly, informative customer service. So, these companies now invest more in establishing engaging social media pages and training helpful personnel.

Businesses take advantage of the fact that people spend a lot of time on these social platforms to expose them to advertisements. We can see them everywhere, on our feeds, our timelines, in the videos we watch, and in the songs we listen to. 

Businesses use this trick to make you – the potential customer – get familiar with their brand names without notice. When it calls for that product, you’ll literally come up with their name first. And they are very good at doing this because they know our personal preferences by using our data.


The Internet has revolutionized many aspects of our lives. It alters the way we communicate with one another, the way we entertain ourselves, and the way we approach shopping. 

You form your initial opinions from the reviews you read and the ads you see online. You use apps and websites to make the purchase. And you pay for them via digital means.

For the most part, these are positive changes. As for what lies in the future, we can only expect there will be more infiltration of the internet into our everyday lives.

Reference source:

* Disclaimer: We do not buy, sell or provide service, we only share with you our trusted sources, and experience. In case of any changes in the products or services of the companies, all the information below is supposed to change at any time.

Phillip Adcock is the founder and Managing Director of the research agency Shopping Behaviour Xplained (SBXL), a shopping research organization using psychological consumer insight to explain and help consumers answer their questions about stores and services.

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