Director of Shopping Behaviour Xplained Ltd
Phillip Adcock is the founder and Managing Director of the research agency Shopping Behaviour Xplained Ltd, a shopping research organization using psychological consumer insight to explain and predict how customers will behave. SBXL operates in seventeen countries for hundreds of clients including Mars Chocolate, Tesco and B&Q.
“The best shopper insights come from going beyond understanding what and discovering why. Why do some shoppers buy your brand? And why don’t more shoppers buy your brand?”