Eye Tracking

Eye Tracking

Any idea which 50% of your in-store communication is the most effective, and why? The impact and influence of your in-store communications can almost always be easily increased. Simply position the messages where shoppers look and design them to appeal...
Unaccompanied Shop

Unaccompanied Shop

If you want to know how shoppers really decide, you have to be there at the event How much of the purchasing process do shoppers remember after they leave the store? Answer; practically none of it! Why? Because the human short term or working memory, can retain...