by Phillip Adcock | Jun 20, 2021 | Our research tools
Discover weak links along your path to purchase (and those of your competitors). Do shoppers not see your brand? Do they see it but ignore it? What percentage show an active interest and how many go on to purchase? We think you’ll agree that our filming based...
by Phillip Adcock | Jun 20, 2021 | Our research tools
Any idea which 50% of your in-store communication is the most effective, and why? The impact and influence of your in-store communications can almost always be easily increased. Simply position the messages where shoppers look and design them to appeal...
by Phillip Adcock | Jun 20, 2021 | Our research tools
If you want to know how shoppers really decide, you have to be there at the event How much of the purchasing process do shoppers remember after they leave the store? Answer; practically none of it! Why? Because the human short term or working memory, can retain...
