Filming Based Shopper Behaviour Analysis

By Phillip Adcock
Last Updated: November 29, 2021
Filming Based Shopper Behaviour Analysis

Discover weak links along your path to purchase (and those of your competitors). Do shoppers not see your brand? Do they see it but ignore it? What percentage show an active interest and how many go on to purchase? We think you’ll agree that our filming based observational research is just about the most conclusive and comprehensive available today.

Why you should use filming as opposed to other research techniques?

  1. 95% of shopping behaviour happens with no conscious awareness
  2. Claimed shopping behaviour rarely correlates with actual shopping behaviour
  3. Shoppers can’t remember what they do in-store, so they ‘guess’ in interviews
  • Analysis of real anonymised shoppers really shopping in real stores.
  • Analyse the behaviour of buyers & non-buyers.
  • Study the purchase funnel down to individual SKU level.
  • Compare channels, locations, even promotions.
  • What % of store footfall pass by the category?
  • How many look at the category as they pass by.
  • What % then engage with the category?
  • & how many go on to buy something?
Phillip Adcock is the founder and Managing Director of the research agency Shopping Behaviour Xplained (SBXL ), a shopping research organization using psychological consumer insight to explain and help consumers answer their questions about stores, products and services.