Any idea which 50% of your in-store communication is the most effective, and why?
The impact and influence of your in-store communications can almost always be easily increased. Simply position the messages where shoppers look and design them to appeal ‘instinctively’. Large ‘SALE’ signs hanging from the ceiling, good. Specific offers suspended the same way, bad. Images as over aisle header panels, good, anything you want shoppers to read in the same location, bad.
There’s a science to how to attract attention in-store. We know it as we’ve studied it for many years. Our fully mobile eye tracking equipment can tell you where shoppers look, what grabs their attention and what frankly is little more than in-store wallpaper.
Do you know the difference between looking & seeing?
Combine this with our expert ability to explain why shoppers look where they do and you have the definitive tool with which to develop the ultimate in-store communications strategy.
What would you like to know about in-store attention and visibility? Ask me, I’m Phillip Adcock, Managing Director of SBXL.