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SBXL - Experts in understanding the why behind the buy

SBXL methodologies help brands & retailers engage with shoppers in-store at the fixture and online. Which ones are right for you?

  • Research Objectives
  • What is an insight?
  • Rules of Research
  • Output & Reporting
  • In-store execution

Very few people really understand why shoppers do what they do. By why we mean their purpose, cause or belief – Do you? Why should your brand exist? Why should shoppers pick your brand? And why should you care?

Here at SBXL we recognise that not all insights come from studying what shoppers do, many are identified by uncovering why they do it!

Find out more about our tools below.

Filming Based Shopper Observation

This is just about the only research tool to effectively analyse non-buyers in-store: Who are they, and at what point do they disengage from the category?
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Intercept Interviews In-Aisle

Claimed behaviour can be both misleading & plain wrong. We separate fact from fiction & tell you why shoppers buy & why some don't.
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Unaccompanied Shops

A running commentary from the shoppers themselves provides a more revealing alternative to the somewhat invasive 'accompanied shop', or 'shop-along'.
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Mobile Eye-Tracking

See your brand through the eyes of shoppers. What do they look at in-store, and why?
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Shopper Groups

When you want to quickly know what shoppers think, SBXL shopper groups enhance focus group flexibility with authentic shopper thoughts & perceptions.
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Ultimate Path to Purchase Analysis

Compare and analyse your brand across 12 different metrics. From its ability to gain attention on shelf, through pack design and category layout to price and promotion.
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Pack Testing

SBXL packaging research incorporates all we have learned from 20 years of studying the behaviour and minds of shoppers to help you win on the battleground of the shelf
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App Based In-Store Observation

In the moment data collection allows for instant research output. Fieldwork in-store today & shopping behaviour analysis back with you tomorrow!
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Online Shopper Research

SBXL are the pioneers of webpage psychological analysis and have amassed a database of more than 450 specific web browsing insights.
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Virtual Reality Shopping

Our VR is less virtual & more real: We take an established research tool & use psychology and behavioural expertise to do it better.
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Our Workshops

Shopper 101
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Tap into the minds of real shopeprs
Shopper Emotions
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You directed us at clear insightful and pertinent questions – Ones which we couldn’t answer and we need to. It is just what was required.

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PM Category Controller
Psychology of Promotions
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