Understand what shoppers are looking at
70% of in-store communication is visual, but there’s a difference between what shoppers look at, and what they subsequently see. Our eye tracking solution, gives you an insight into what your brand needs to do in order to visually satisfy customers.
- Specialist technology allows our expert team to get an un-interrupted insight into what shoppers are looking at, and seeing, naturally.
- Analyses how much category consideration your brand receives, which we can then compare with sales.
- Allows us to link eye-tracking technology with other biometric research tools.
- Will give you an understanding about what it takes to be looked at & seen in-store.
- Leads to more effective in-store communications.
- Allows you to understand how colour, shape & imagery affects your brand in-store.