Virtual Reality Shopping

Test concepts, hyptheses and what-if scenarios quickly and cost-effectively

Virtual Reality Shopper Research

As you’d expect, we’ve taken an established research tool & applied our expertise to do it better. Working exclusively with Sodalite, we have developed a range of research methods to help you get more from VR research.

Because we use VR with genuine shoppers in actual stores, you receive more authentic insights & a greater sense of the true impact of what you are testing. Shoppers are expertly briefed so that they mentally engage with the VR scenario more authentically. Psychological tools are used to make sure their mindset is just like that of being at the actual fixture.

  1. VR identified how to tap into a £265 million market simply by re-laying the category.
  2. Sales uplifts of between 6% & 21% as a result of analysing VR scenarios.
  3. Ability to go beyond retailer limitations to unlock the true potential of categories.
Test concepts, hyptheses and what-if scenarios quickly and cost-effectively
  • Compare different ranges, layouts & store configurations.
  • Take genuine new news to your next range review.
  • Refine your category vision without jeopardising current day sales.
  • Test hypotheses &, understand 'what if' scenarios.
  • VR shoppers filmed & their behaviour analysed.
  • Advanced interviews probe for true perceptions of the VR scenario.
  • SBXL know what you can & can't ask of VR, so you receive more reliable insights.
  • A range of specialist research tools to optimise your VR investment.
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