Virtual Reality Shopper Research
Working exclusively with Sodalite, we have developed a range of research methods to help you get more from VR research.
Because we use VR with genuine shoppers in actual stores, you receive better insights & a greater sense of the true impact of what you are testing. We work in partnership with shoppers so that they engage with the VR scenario more authentically.
- VR identified how to tap into a £265 million market simply by re-laying the category.
- Sales uplifts of between 6% & 21% as a result of analysing VR scenarios.
- Ability to go beyond retailer limitations to unlock the true potential of categories.
- Compare different ranges, layouts & store configurations.
- Take genuine new news to your next range review.
- Refine your category vision without jeopardising current day shopper experiences.
- Test hypotheses &, understand 'what if' scenarios.
- VR shoppers filmed & their actions analysed.
- Advanced interviews probe for true perceptions of the VR scenario.
- Shopping Behaviour Xplained know what you can & can't ask of VR, so you generate more reliable insights.
- A range of specialist research tools to optimise your VR investment.