Ultimate Path to Purchase Analysis
If you don’t have the time or budget to implement a full shopper research project – the next best thing is our ‘path to purchase analysis solution’.
We’ll give you access to 30 years of shopper psychology and shopping behaviour insights, enhanced with key learnings from leading psychologists from around the globe.
Path to purchase analysis will enable you to compare and analyse your brand across 12 different metrics. From its ability to generate engagement on shelf, through to pack design and category layout, to price and promotion.
- 791 powerful shopper insights, each validated & proven to improve the shopping experience
- Insights gained while working with top fmcg brands around the World
- A true insight powerhouse that has improved the shopping experience for millions of shoppers in numerous Countries
- A full audit of how your brand is perceived by shoppers in-store.
- Compare & analyse your brand across 12 different metrics.
- Discover how to improve your brand’s presence in store & how to engage more shoppers.
- Quantify your effectiveness to be seen, engage, and wanted in-store.
- Map brand attention from initial appeal, to engagement & desire.
- Measure the effectiveness of imagery, colours & even fonts used.
- Quantify how well your copy, prices & numbers appeal to shoppers.
- Discover how to engage more, optimise range & layout & get the balance of promotions just right.