App Based In-Store Observation
A bespoke tablet based app designed specifically for conducting in-store shopping behaviour research. A faster but less comprehensive alternative to using filming based observation. The S.H.O.P app captures the entire path to purchase in-store along with important aspects such as shopper profile & time spent in aisle.
If you need to undertake shopper research, but don’t want to involve cameras, then our S.H.O.P app is just for you.
- S.H.O.P App identified major Airport retail opportunities at Schiphol & Changi
- App based learnings led to a 14% increase in sales of self-select cosmetics
- App data gathered, analysed & presented back in just 48 hours
- S.H.O.P app is perfect for gathering anonymous shopping behaviour data.
- In the moment data collection allows for instant analysis feedback.
- When you need in-store research fast, S.H.O.P based research is ideal.
- Quantifiable data gathering & expert analysis. All in the blink of an eye.
- Comprehensive data capture including aisle footfall, browsers, product handlers & purchasers.
- Complete flexibility regarding research locations & fieldwork duration.
- No need for any pre-fieldwork setup, just arrive & start gathering data.
- Ideal for adding meaning & context to continuous data flows.