App Based In-Store Observation

Comprehensive analysis withougt the need for cameras in-store

App Based In-Store Observation

A bespoke tablet based app designed specifically for conducting in-store shopping behaviour research. A faster but less comprehensive alternative to using filming based observation. The S.H.O.P app captures the entire path to purchase in-store along with important aspects such as shopper profile & time spent in aisle.

If you need to undertake shopper research, but don’t want to involve cameras, then our S.H.O.P app is just for you.

  1. S.H.O.P App identified major Airport retail opportunities at Schiphol & Changi
  2. App based learnings led to a 14% increase in sales of self-select cosmetics
  3. App data gathered, analysed & presented back in just 48 hours
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In-store observation with the appliance of science
  • S.H.O.P app is perfect for gathering anonymous shopping behaviour data.
  • In the moment data collection allows for instant analysis feedback.
  • When you need in-store research fast, S.H.O.P based research is ideal.
  • Quantifiable data gathering & expert analysis. All in the blink of an eye.
  • Comprehensive data capture including aisle footfall, browsers, product handlers & purchasers.
  • Complete flexibility regarding research locations & fieldwork duration.
  • No need for any pre-fieldwork setup, just arrive & start gathering data.
  • Ideal for adding meaning & context to continuous data flows.
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