In-aisle Discussion

Better interviews for more revealing insights

In-aisle interviews allow you to understand what shoppers really think of your category and brand.


Did you know:

  1. As little as 7% of human communication comes from the words we say.
  2. They say a picture paints 1000 words – a shopper’s face can tell you far more about their experience with your brand, than words ever will.
  3. Up to 50% of interview responses are factually incorrect. We’ll tell you which 50% that is.
  • 2-Way discussions with shoppers that deliver real insight into their feelings and perceptions
  • Every discussion documented precisely & evaluated word by word.
  • Independent measures also capture shopper pleasure, excitement & confusion.
  • Tone of voice studied to establish true engagement levels in-store.
  • An in-depth understanding about what shoppers really feel about your brand in-store.
  • A detailed understanding about a shopper’s hierarchy of needs in-store
  • A summary which concludes whether or not the shopping experience matches the expectations of the shopper?
  • An insight into what you are doing right and wrong from the shopper perspective
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