Learn more about shopping behaviour,  psychological research & insight.

Discover the why behind the buy

Shoppology

For retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter retailer or brand owner. Read more on Amazon.
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Discover what makes you tick

Master Your Brain

What do you aspire to that always seems out of reach - a choice promotion? The dreamy guy or gal you've had your eye on? That perfect home somewhere in paradise? Highlighting the latest discoveries in neuropsychology, Master Your Brain: Training Your Mind for Success in Life offers science-based solutions for overcoming your greatest obstacles.
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The Presenter's Handbook will transform your presentation skills and communication ability

The Presenters Handbook

If you want your presentation to get your key message across to the audience immeasurably more effectively, then this book is designed for you. Whether you are selling, educating, informing, sharing or even preaching, the contents of The Presenter's Handbook will transform your presentation skills and communication ability, starting immediately.
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LinkedIn Articles

Why not visit LinkedIn, where you'll find more than 60 thought provoking articles relating to shopper psychology and shopping behaviour. Each post offers genuine newsworthy content to both inspire you and help you develop your shopper expertise.
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