If you want to know how shoppers really decide, you have to be there at the event
How much of the purchasing process do shoppers remember after they leave the store?
Answer; practically none of it! Why? Because the human short term or working memory, can retain information for a maximum of 18 seconds. That means things like comparing prices, glancing into various aisles and pausing to check out gondola ends are forgotten moments after the event. Yet still some researchers expect shoppers to give a detailed account of their shopping activity long after leaving the store or much later in focus groups or online surveys.
Now you can discover a much more accurate account of how shoppers really decide what to buy or what to leave on the shelf. During our Unaccompanied shops, shoppers literally relive the entire shopping experience as we probe for their thoughts, perceptions, and motivations. When you need to know the actual shopper decision hierarchy, ask us.
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