We’re flippin’ excited for Pancake Day!

Back to blogs

We’re flippin’ excited for Pancake Day!

This year Tuesday the 13th February marks Shrove Tuesday, otherwise known as pancake day, where people in many parts of the world will be celebrating the Christian tradition that marks the start of Lent by using up ingredients that were both forbidden and wouldn’t last over the period.

Last year, in 2017, we set about asking the public whether they will be making their pancakes from scratch, if they’d be buying a pancake mix or even buying their pancakes pre-wrapped.

  • We found that 63% would be eating pancakes on the day
  • Of these, 32% said they would be using the ‘cheats’ methods including buying a pancake mixture and buying them pre-packaged, whereas 68% were staying true to tradition and making their pancakes from scratch.

This year, we decided to ask the nation how many of them are fans of the humble pancake and in what way they choose to enjoy them, here’s what we found:

  • Shockingly, 1/5 of respondents told us that they weren’t very big fans of pancakes.
  • Of those who did enjoy a pancake or two however, there was a clear winner, with an eggstraordinary 73% preferring sweet pancakes, 19% deciding to have a bit of both, and a lowly 9% preferring to fry up a savoury pancake.

Who were the pancake lovers and who’s pancakes days are, well, as flat as a pancake?

Where are they?

People living in Wales are the biggest fans of pancakes with just 16% saying that they aren’t much of a fan, whereas the Scottish were the most likely to flip out at the sight of one, with 28% saying they’re not fans.

How old?

29% of people in their 60’s didn’t like pancakes, making them over 3 times as likely to toss away pancakes than teenagers, who were the biggest fans of pancakes, with just 8% in this age group saying they weren’t big fans.

Male or female?

Ending the divide between pancake fans and pancake haters, we see that women were more likely to be pancake fans than men, with just 18% of women saying they didn’t like them and 24% of men.

Who’s got a sweet tooth and who’s had enough of the sweet stuff?

Where are they?

People in the south of England were the most likely to opt for a sweet pancake (91%) if made to choose between savoury and sweet, whereas people from Northern Ireland were the most likely to opt for a savoury pancake (18%).

How old?

It was people in their 20’s who were the most likely to crave a sweet pancake (93%), whereas those in their 30’s were more likely to stay savoury (13%).

Male or female?                                                                                                                  

Women (91%) were more likely to go for a sweet option than men (87%), and men (13%) were more likely to go for a savoury option than women (9%).

How many will eat pancakes?

1/5 of respondents told us that they weren’t big pancake lovers and so will not be welcoming the day with a pancake, which leaves 80% of the population open to having a pancake or two!

What types of pancake will people enjoy?

For those who will be eating pancakes, sweet pancakes are the nations clear winner, with 90% choosing sweet over savoury