The Store is the universe in which shoppers exist
The store is the framework that frames just about every aspect of retail influence
How many people leave a particular store without buying anything? And why?
Context is a powerful tool! Only when you compare category or product performance in the context of other parts of the store, can you identify the full potential.
When you understand the store/shopper relationship at a macro level, many more actionable in-store activates present themselves. From secondary sitings through creative adjacencies to occasion based layouts.
We have more experience, and the right research tools to help you do just that: Introduce meaningful change in-store. When you want to make your mark on the retail shop floor, we’ve got the knowledge, expertise and capabilities you can rely on.