Product adjacencies influence shopper perceptions in-store
You need much more than sales data to fully understand shoppers and shopping
What is either side of your product on shelf in-store?
Shoppers don’t see products in isolation, they see them shelf by shelf as part of overall categories or departments. This means product ‘A’ can influence sales of Product ‘B’. Cadbury on shelf increases sales of Mars and having Dulux paint on shelf boosts sales of Crown.
Most sales data analysis doesn’t pick this up: Our shopper research does.
Understand the true value to the category of every product, shelf and sub-category. Optimise in-store performance by providing shoppers with the right sub-categories and adjacencies.
We’ll help you tap into the conscious and sub-conscious thinking and decision making of shoppers to better understand how individual shelves make up the entire category.