Making Your POP and In-Store Display More Effective
In-store POP can be more effective that a TV ad campaign (if executed correctly)
How many retail displays do you remember seeing recently? If you answered ‘none ’ or ‘not many’ that says something, don’t you think?
Shoppers only look at and engage with a fraction of the products available in-store. It’s not surprising that attracting visual attention in-store strongly influences shopper decision making. So making the most of your investment in any in-store display has never been more important.
POP effectiveness isn’t all about sales: shoppers may not see the display, they can see it but fail to engage. They can even pick up products but return them to the shelf. Your POP needs to work at all stages along the path-to-purchase, and that’s where we can help.