Product Packaging: What Do Shoppers Really See and Respond To?
How shoppers engage with your packaging is absolutely vital to the success of your products – Don’t underestimate it’s importance
Does your retail packaging really maximise your communication opportunity with the shopper?
From emotional brand cues to rational needs-based information, what you say to shoppers and how you say it are paramount.
Ok, so many packs spend more time in the home than they do on shelf in store. But to get to the home, they first have to be chosen in-store.
Separate what needs to be on the front of pack to attract shoppers and what can be relegated to the back of pack to appease consumer needs. Give shoppers test packs to analyse and you’ll be both amazed and alarmed at how often there is a complete disconnect. This is compounded when you overlay shopper’s emotional reactions to packaging with brand and consumption emotions.
You need your packaging to work harder today than ever before. We know shoppers and our retail-packaging research and analysis will help you at every step of your packaging development, from initial concept through to in-store evaluation.