Locate Products Where and When Shoppers Want Them
Help shoppers understand the full range of what is on offer using advanced department research from SBXL.
For example, do you know the difference between convenience & convenient?
The former is a retail channel and the latter a shopper need. A small store that’s hard to get to isn’t convenient, but a massive supermarket next door to where you work is.
Shoppers are saying and demonstrating that convenient is how they want shopping to be. It’s often more important than price and definitely more important than breadth of range.
They want their preferred product available conveniently wherever and whenever they want it. And frankly, they are less fussy about who sells it to them.
The message from shoppers couldn’t be clearer. Make it easier for me to buy what I want and I’ll buy from you. Shoppers should inform your design of departments and adjacencies. We can be a great conduit: translating their needs into actionable retail-design considerations.
Our advanced techniques cost effectively inform you of what a convenient department layout looks and feels like to shoppers.