Bringing The Shopper Into The Heart Of Category Management
Work with much more than sales data to optimise your category management
When you understand why shoppers reject products and when you quantify how close they came to buying, only then can you make meaningful changes that drive category performance and add value.
Forget trade relationships for a moment, what range is right for the shopper? Too much or too little choice and they’ll desert you – Guaranteed!
Which brands and products are vital to category credibility? They may not be top sellers, but without them, the category suffers.
Discover the order in which shoppers engage with sub-categories and optimise weight of purchase and average transaction value as a direct result.