Emotional Profiling – How To Align Your Brand With Shopping And Consuming
With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought by the next shopper entering the store, it’s now more important than ever to ‘stand out from the crowd’ on the shelf and in the aisle.
Emotional profiling allows you to identify precisely how your brand is perceived in-store, and how that perception compares across both shopping and consumption. At SBXL we are now able to provide an in-depth, comprehensive emotional profile of any particular product, including:
- Enjoyment: How enjoyable is it to shop for your brand compared with the competition?
- Excitement: How exciting is it to shop for your brand compared with the competition?
- Intimidation: How intimidating is it to shop for your brand compared with the competition?
- Engagement: How engaging is it to shop for your brand compared with the competition?
Armed with this information you’ll easily be able to better align your product with shopper emotions in-store at the moment of truth. As a result, your brand will stand out more, be emotionally appealing and therefore – sell more. This unique metric has been used to great effect by some of the leading brands and retailers of today.
In the clip below, it is apparent by the lady’s expression that she is none too keen on that particular area of the store, yet when asked to rate her enjoyment she gave a score of 7 out of 10. In other words, her face tells us the real story, while her words were less reliable when understanding her emotional relationship with that department.
When you need to know what shoppers think and what influences their behaviour in-store, why not have a look at our Training and Workshops, or get in touch. My name is Phillip Adcock, and I am the Managing Director of SBXL. I have over 20 years in the industry and I am only too happy to share my knowledge with others. Call me on 07960 109 876 or email me at firstname.lastname@example.org