BOGOF, Save, 2 For… Which Special Offer Is The Best?

Supermarkets bombard shoppers with special offers and discounts, but by doing so they are in fact just pouring profit down the drain and giving money away. So what is the […]

Shopper Insights

Shopper Insights are not only a critical component of strategy development, they are also essential to in-store tactics. The development of said shopper insights is often the first step (and […]

Which is the best promotional mechanic for you?

In a recent poll across the UK’s leading supermarkets, there was a plethora of special offer mechanics in use. With such a huge range available, we decided to impart some knowledge […]

The Potential of The Shopper

Despite the widespread buzz and increasing popularity around shopper understanding and insight, support for it has not – in all cases at least – filtered through the organisations who should […]

The Perils of ‘Stupid Retail’ & How To Avoid It

Shoppers and their behaviour (i.e. ‘shopping’) are always changing but we need to stop looking at what is changing or ‘by how much’ and start focusing on why? ‘Economics’ is […]

The Future of The Shopper

The growth of shopper insight has been rapidly accelerating, and shows no signs of slowing down, for the potential gains are proving to be far too compelling.  Not only does […]

Emotional Profiling – How To Align Your Brand With Shopping And Consuming

With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought by the next shopper entering the store, it’s now more […]

NEWS JUST IN! Shoppers Like Special Offers!

Recent reports suggest that Britain’s supermarkets are set to call time on the vast majority of in-store offers such as BOGOFs because customers say they are simply wasting food and drink […]

How Xtraview Interviews Offer Increased Shopper Insight

Every store is different, but they all have one thing in common: they can benefit from customer interviews. The shape and layout of a store sets the tone for the […]

Are Supermarket Savings Schemes Changing Shopper’s Price Perceptions?

We’ve seen that shoppers are noticing supermarket’s efforts to slash prices…but the picture isn’t quite that clear…. Way back in 2014, we carried out some research into how well shoppers […]