BOGOF, Save, 2 For… Which Special Offer Is The Best?

Supermarkets bombard shoppers with special offers and discounts, but by doing so they are in fact just pouring profit down the drain and giving money away. So what is the […]

Is the Secret of Grocery Sales Hidden in the Past?

Where’s the thrill, the sizzle? Where has the fun and excitement of grocery shopping gone? People who have been grocery shopping for a while may be wondering what has happened, are […]

The Perils of ‘Stupid Retail’ & How To Avoid It

Shoppers and their behaviour (i.e. ‘shopping’) are always changing but we need to stop looking at what is changing or ‘by how much’ and start focusing on why? ‘Economics’ is […]

Emotional Profiling – How To Align Your Brand With Shopping And Consuming

With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought by the next shopper entering the store, it’s now more […]

Price Perceptions

So, you’ve used all of your psychological price promotion knowledge to set the perfect price for your product – surely that’s all you can do to get those pounds rolling in? […]

Retail: The Secret Psychology

Let’s be brutally honest here, right now retail is suffering from a never-before-seen uncertainty that stems from a bizarre combination of short-term thinking, terror accountancy, threatened staff cuts, and wild […]

Will the sugar tax stop people buying sugary drinks? (Part 2)

With mixed attitudes about whether a sugar tax will be a big enough step in preventing obesity in the UK, should other measures be brought in to help combat unhealthy […]

Shopper Marketing – An Introduction

Questions surrounding marketing effectiveness are persistent as brands continue to invest in traditional activities such as advertising and trade promotions. Yet brand loyalty, product innovation success and sales, remain elusive. […]

How To Tell If An Agency Has The Credentials To Really Analyse Emotions

‘Emotion’ is the retail buzzword of the moment – but beware, this could mean many different things! Let’s start off by looking at what an emotion actually is; the brain’s […]

How You Can Use Colour Theory To Alter Shopper Behaviour

Shoppers can be influenced, positively and negatively, by many aspects in-store. Colour is one element that can have a surprising effect on a shopper, with the ability to make products […]