Valentine’s Day

    Although it is an age-old tradition believed to date back to ancient Rome[1], to many, Valentine’s day is seen as nothing more than a clever marketing ploy created […]

Are Supermarket Savings Schemes Changing Shopper’s Price Perceptions?

We’ve seen that shoppers are noticing supermarket’s efforts to slash prices…but the picture isn’t quite that clear…. Way back in 2014, we carried out some research into how well shoppers […]

Want to know what 1000 shoppers are thinking? Now’s your chance.

Your chance to win a free Ask the Nation question by following us on LinkedIn – Click here. If you could ask 1000 shoppers anything you wanted, what would it […]