A £56M opportunity from implementing SBXL’s research recommendations

34%
drop in the number of shoppers leaving without buying
£56
million increase in sandwich sales in 1 retailer
£168
million opportuntiy just across the UK grocery sector
What we did
  • Quantified purchasers and non-purchasers
  • Compared layout with conversion
  • Identified drop-offs along the path to purchase
  • Discovered why some didn't buy
  • Mapped visitors to purchasers by time of day
  • Optimised perceived choice on shelf
  • Mimimised empty shelf space
  • Changed the re-stocking procedure

Do you want to understand how your customers shop? Call us to discuss a project on +44 (0)1543 255 259

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