drop in the number of shoppers leaving without buying
million increase in sandwich sales in 1 retailer
million opportuntiy just across the UK grocery sector
What we did
  • Quantified purchasers and non-purchasers
  • Compared layout with conversion
  • Identified drop-offs along the path to purchase
  • Discovered why some didn't buy
  • Mapped visitors to purchasers by time of day
  • Optimised perceived choice on shelf
  • Mimimised empty shelf space
  • Changed the re-stocking procedure

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