Leading Drinks Company says ‘Cheers’ to SBXL for boosting their wine sales.

SBXL - Providing the why behind the buy
32%
uplift in product sales
15%
increase in brand engagement
82%
of site visitors said that they were more likely to buy the product on the revised advert
What we did
  • Analysed advertising effectiveness
  • Tapped into 791 psychological insights
  • Identified why shoppers weren't buying
  • Clearly presented evidence based insight
  • Moved the locations of bottle and glass
  • The advert instantly became easier to engage with
  • Optimised processing fluency for the advert
  • Viewers misattributed processing fluency with liking the brand more

Do you want to understand how your customers shop? Call us to discuss a project on +44 (0)1543 255 259

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