Since the category was re-laid to accommodate 2 very different profiles of shopper, overall category sales have increased by 6%.

11%
uplift in product sales for the leading brand
10%
more visitors to the aisle
6%
increase in overall category sales
What we did
  • Mapped the customer journey
  • Identified flaws in the path to purchase
  • Analysed shopper emotions in-store
  • Aligned category space with footfall
  • Segmented the category by shopper type
  • Grouped sub-categories by shopper profile
  • Removed barriers to purchase
  • Gave more space to experiential product groups

Do you want to understand how your customers shop? Call us to discuss a project on +44 (0)1543 255 259

Contact Us