Since introducing more emotion into the aisles, there has been a consistent 15% increase in sales.

Shoppers buy emotionally and only justify rationally
15%
increase in sales of Pet Snacks & Treats in Store 1
15%
increase in sales of Pet Snacks & Treats in Store 2
15%
increase in sales of Pet Snacks & Treats in Store 3
What we did
  • Analysed customer flow in aisle
  • Quantified add-on sales
  • Measured the emotional connection between shoppers and category
  • Quantified shopper needs at fixture
  • Aligned new layout with shopper flow
  • Add-on sales were located as add-ons
  • Emotion introduced to engage shoppers
  • Information provided to reassure shoppers

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