Just how are purchasing decisions made, what lies behind them and how can you tap into the shopper’s mind?

Shooper Analysis for Brands

At last, a chance to get inside the mind of your customer and understand why they do or don’t purchase. Supermarket Shoppology gives practical advice to retailers and brands, with explanations of the instincts, emotions, mental processes and needs which, although tens of thousands of years old, still exert a powerful force on shoppers’ decision making.

Supermarket Shoppology utilises 30 years of research by Phillip, coupled with his vast knowledge and experience of human psychology and shopper behaviour, to bring an easy-to-read, practical guide to brand owners and retailers.

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