Master Your Brain
What do you aspire to that always seems out of reach - a choice promotion?
The dreamy guy or girl you've had your eye on? That perfect home somewhere in paradise? Highlighting the latest discoveries in neuropsychology, Master Your Brain: Training Your Mind for Success in Life offers science-based solutions for overcoming your greatest obstacles.
By demystifying how (and why) our brains function as they do and - crucialIy - how we can apply these insights to everyday situations, commercial psychologist Phillip Adcock provides us with the tools to dramatically improve our lives in every area, from work and relationships to health and sports.
Just how are purchasing decisions made, what lies behind them and how can you tap into the shopper's mind?
At last, a chance to get inside the mind of your customer and understand why they do or don't purchase. Supermarket Shoppology gives practical advice to retailers and brands, with explanations of the instincts, emotions, mental processes and needs which, although tens of thousands of years old, still exert a powerful force on shoppers' decision making.
Supermarket Shoppology utilises 30 years of research by Phillip, coupled with his vast knowledge and experience of human psychology and shopper behaviour, to bring an easy-to-read, practical guide to brand owners and retailers.
The Presenter's Handbook
If you want your presentation to get your key message across to the audience immeasurably more effectively, then this book is designed for you.
Whether you are selling, educating, informing, sharing or even preaching, the contents of The Presenter's Handbook will transform your presentation skills and communication ability, starting immediately. You'll be able to powerfully apply the lessons not only when you present, but in many other communications-related aspects of your life; in fact, pretty much any time that you meaningfully interact with other human beings face-to-face.
The Presenter's Handbook is a revolutionary new way for you to develop your own presenting personality and ability. It will demonstrate step-by-step how to communicate to audiences large and small with a new- found confidence, energy and ability. This book is the definitive guide to presenting success in the communication age.