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Shopping Online

Customer Shopping Experience

24 August, 2017 Leave a comment
For years, one of the tenets of understanding the customer journey was the need to learn more about the customer experience at every touch point. That is, retailers needed to know about every point of contact that a person has with your store and your brand. You need to know how they find. Read More…

How to Join the Dots of Multi-Channel Shopping

10 August, 2017 Leave a comment
It’s accepted common knowledge that the internet has had a negative impact on the performance of brick and mortar stores. A new report from the University of Southampton, however, claims that this doesn’t need to be the case. The two shopping formats can co-exist, but they currently. Read More…

Why Tony the Tiger really is G-r-r-e-at!

31 May, 2017 Leave a comment
With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought, it’s never been harder to grab shopper’s attention than it is today. So here is a small selection of thought starters from SBXL to help you stand out to shoppers in-store and online.. Read More…

Consumer Insights

13 April, 2017 Leave a comment
What are consumer insights and how do they impact on marketing effectiveness? It would be great if there were an easy answer to this question. Hang on. There is an easy answer and having that answer can transform your marketing strategies. I know this because I am Phillip Adcock, a leading. Read More…

Grocery Store Industry Analysis

30 March, 2017 Leave a comment
Is the grocery store industry really changing all that much? At the beginning of 2016, the industry buzz was about shifting industry trends toward online grocery shopping and increasing competition from discounters. The whole industry was responding to a massive and elemental change in how. Read More…

Shopping Research

22 September, 2016 Leave a comment
Do you know what information 81% of shoppers research reveals? No? How about the steps that your potential customer makes on their shopping journey before making a purchase? No? SBXL can help answer these questions. Our research strategy can provide insight into how a purchase decision is. Read More…

Supermarket Statistics

19 July, 2016 Leave a comment
In 2013, Tesco, Sainsbury's, Asda, and Morrisons - the big four supermarkets - lost grocery market share. During the same period, German discount grocers, Aldi and Lidl, gained market share. Waitrose showed growth until 2015 when it began to lose market share. Tesco, the largest market. Read More…

Retail Insight Promotions

23 June, 2016 Leave a comment
Retail insight is a powerful tool - if it is properly analysed. To conduct a truly successful promotion using retail insight, up-to-date analysis is essential. With the recent shift in the food and grocery industry courtesy of big box stores and the growth of online shopping, there is a greater. Read More…

Are Mass Sales a Thing of the Past?

9 February, 2016 Leave a comment
In the UK, our staple winter sales have always been the Boxing Day and January sales, but with recent contenders such as “Black Friday” and “Cyber Monday” giving British shoppers added pre-Christmas discounts, we thought we’d look over the impact all these different sales have, as our. Read More…

Black Friday – what really happened

23 December, 2014 Leave a comment
Whilst Black Friday may be a distant, if blurry memory for some, we thought we’d take a look back at how people got stuck into the offer-fest. Over 2000 shoppers were sampled about their Black Friday experience to get an idea of how the British public took to this established American. Read More…

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