Recent Articles

Amazon bolsters Prime with try-before-you-buy fashion (£)

Read More

How are you keeping cool in the heatwave?

Read More

Category Archives:
Scientific Research

Retail Research

30 May, 2017 Leave a comment
There are many components involved in conducting retail analysis. Any investigation into how shoppers shop and what entices them to buy, is an intricate interplay of human behaviour, and global patterns of supply and demand. Such investigations involve understanding capital markets, investor. Read More…

Retail Shopper Behaviour: An Evolutionary Explanation [Infographic]

4 April, 2017 Leave a comment
As evolved as we are, human beings are still motivated by antiquated forces. Our survival instincts, including the desire to eat, reproduce and be safe, can all affect our shopping habits. SBXL looks at how insights into our lizard brain — the part responsible for the most basic survival. Read More…

How the Music You Play In-Store Can Affect Retail Shopper Behaviour

21 March, 2017 Leave a comment
Many stores rely on radio stations to provide their in-store atmosphere, while others have a CD on loop. But with shopper behaviour heavily dependent on the store surroundings, is this the best way to provide a shopper soundscape? We all respond to sound on many levels, with emotional,. Read More…

Category Development

16 March, 2017 Leave a comment
Category development is an art as much as a science. Before explaining this, let me talk about the Category Development Index (CDI). This is the measurement of how well a category measures against its competition. There is a formula for this. It is quite simple. It is the category at retailer. Read More…

Chocolate Industry Analysis

2 March, 2017 Leave a comment
Analysing the chocolate industry is not as straightforward as it might seem on the surface. You really need to look at chocolate from two perspectives. Understanding the industry calls for understanding two different categories: cocoa production and the chocolate segment of the confectionery. Read More…

Change Consumer Behaviour: Stop Shoppers from Ignoring Your Promotions

21 February, 2017 Leave a comment
The secret of appealing to your customers isn’t in reduced prices but in using psychological methods to attract their attention. If your shoppers are ignoring your products, your promotion strategy could probably do with an overhaul. Rather than just increasing the amount of promotions on. Read More…

What Your Shoppers Behaviour Can Tell You About Your Products

7 February, 2017 Leave a comment
If your customers are not buying the products you are expecting them to, you may want to carry out some in-store research to find out why. The answers might surprise you! With customers, the key to understanding what they are thinking is understanding what they do. Actions speak far louder than. Read More…

Consumer Insight Agency

2 February, 2017 Leave a comment
What is SBXL? It’s a consumer insight agency. Fine. Great. But what is a consumer insight agency? It’s a team of professionals with a passion for understanding consumers. These professionals have a burning desire to know what lies beneath the surface of the dynamic tango of shoppers. Read More…

Why the Right Packaging Is Crucial to Attracting Customer Attention

24 January, 2017 3 Comments
The best way to appeal to customers in-store is to draw their eye. Getting customers to notice your product is the first step to getting it into their basket. With shopper behaviour research, you can find out how your shoppers really feel about your packaging. Your shoppers use all of their. Read More…

Cosmetics Market Analysis

19 January, 2017 Leave a comment
At the "Cosmetic Executive Women's 2016 Trends: New Consumerism Rules" event, it was reported that the traditional demographics — age, income and gender — are no longer effective when it comes to targeting consumers. The new markers are individual needs and values. As well as the. Read More…

Recent Articles

Amazon bolsters Prime with try-before-you-buy fashion (£)

Read More

How are you keeping cool in the heatwave?

Read More