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How to Join the Dots of Multi-Channel Shopping

10 August, 2017 Leave a comment
It’s accepted common knowledge that the internet has had a negative impact on the performance of brick and mortar stores. A new report from the University of Southampton, however, claims that this doesn’t need to be the case. The two shopping formats can co-exist, but they currently. Read More…

FMCG Research and SBXL

27 July, 2017 Leave a comment
If you are going to grab a soft drink or a box of tissues, chances are that you won't bother comparison shopping. You are thirsty now or know you will be soon and you want your favourite soft drink. You just buy it. Quite simply, consumers buy out of necessity (you need shampoo) or habit or. Read More…

The Difference Between Shoppers and Buyers

20 July, 2017 Leave a comment
Buyers and Shoppers both want to purchase products, but for very different reasons. Healthy negotiations between retailers and their suppliers are all well and good, but they shouldn't negatively impact the ability of the retail industry to meet the needs of the millions of shoppers that. Read More…

Retail Marketing Research

29 June, 2017 Leave a comment
In 2017, it makes sense to think that the right social media campaign will increase sales. There has never been a time like now to reach into the homes and hearts of consumers. The catch is that companies need the right information so that they can tell consumers about their products and. Read More…

Retail Research

30 May, 2017 Leave a comment
There are many components involved in conducting retail analysis. Any investigation into how shoppers shop and what entices them to buy, is an intricate interplay of human behaviour, and global patterns of supply and demand. Such investigations involve understanding capital markets, investor. Read More…

Retail Shopper Behaviour: An Evolutionary Explanation [Infographic]

4 April, 2017 Leave a comment
As evolved as we are, human beings are still motivated by antiquated forces. Our survival instincts, including the desire to eat, reproduce and be safe, can all affect our shopping habits. SBXL looks at how insights into our lizard brain — the part responsible for the most basic survival. Read More…

How the Music You Play In-Store Can Affect Retail Shopper Behaviour

21 March, 2017 Leave a comment
Many stores rely on radio stations to provide their in-store atmosphere, while others have a CD on loop. But with shopper behaviour heavily dependent on the store surroundings, is this the best way to provide a shopper soundscape? We all respond to sound on many levels, with emotional,. Read More…

Category Development

16 March, 2017 Leave a comment
Category development is an art as much as a science. Before explaining this, let me talk about the Category Development Index (CDI). This is the measurement of how well a category measures against its competition. There is a formula for this. It is quite simple. It is the category at retailer. Read More…

Chocolate Industry Analysis

2 March, 2017 Leave a comment
Analysing the chocolate industry is not as straightforward as it might seem on the surface. You really need to look at chocolate from two perspectives. Understanding the industry calls for understanding two different categories: cocoa production and the chocolate segment of the confectionery. Read More…

Change Consumer Behaviour: Stop Shoppers from Ignoring Your Promotions

21 February, 2017 Leave a comment
The secret of appealing to your customers isn’t in reduced prices but in using psychological methods to attract their attention. If your shoppers are ignoring your products, your promotion strategy could probably do with an overhaul. Rather than just increasing the amount of promotions on. Read More…

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