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Category Archives:
Psychology

What is Shopper Marketing?

14 December, 2017 Leave a comment
Modern supermarkets aren't just warehouses full of products, they are carefully planned and managed retail environments that are constantly trying to affect the decisions made by its customers – all thanks to shopper marketing. You may now be asking; "what is shopper marketing?" Well the. Read More…

Brand Blocking – What You Need to Know

7 December, 2017 Leave a comment
Imagine you are standing in aisle looking for a box of chocolates to buy. You don’t know exactly what you’re looking for, but you’ll know it when you see it. How would you prefer the category be sectioned or “blocked” out on the shelf, vertically or horizontally? What would make it. Read More…

The Dark Side of Black Friday

23 November, 2017 Leave a comment
Black Friday, the biggest shopping day of the year, is almost here. Falling on November 24th this year, retailers have been strong to encourage participation in the forthcoming sales. Emails promoting early offers and temporary in-store displays promoting savings are two ways retailers. Read More…

Shopper Behaviour

2 November, 2017 Leave a comment
What is shopper behaviour? Is it marketing, economics or psychology? In reality, it's all of these and more! In the broadest use of the term, shopper behaviour is the study of how shoppers' make decisions in regards to how they select goods and services - including the emotional,. Read More…

Contact‘less’ Pay ‘More’

28 September, 2017 Leave a comment
Payment technology have more of an effect on people’s economic behaviour than we may expect. What you buy is surprisingly dependent on how you pay for it and how you pay for it can have a detrimental impact on spending habits. Contactless payments and mobile wallets like Apple pay are. Read More…

What’s the core to Apple’s success?

14 September, 2017 Leave a comment
The long-awaited iPhone 8 was officially launched Tuesday (September 12) along with an iPhone 8 Plus and the premium iPhone X. Arriving on the iPhone's 10th anniversary, the smartphone is an upgrade on the iPhone 7 with added features we’ve not seen before. Last year, fans queued up. Read More…

Back to school? Already? They just left!

5 September, 2017 Leave a comment
Amidst the joys of summer, it’s hard to think about the looming date of returning to school, but summer is now winding down and that day is fast approaching. As with most holiday seasons, Mother’s Day, Easter and New Year’s for example, retailers are pushing promotions earlier and earlier. Read More…

I Scream for Ice Cream

31 August, 2017 Leave a comment
Temperatures this summer may not have stayed where we’d like them to be, but in the UK the few heat waves saw sales for ice cream rise. Competition is high and numbers dwindling nevertheless, in an industry worth 1 billion pounds a year, ice cream vans are still on the streets. As. Read More…

What’s love got to do, got to do with it?

3 August, 2017 Leave a comment
We all know the aim is to get more shoppers buying, but we can’t afford to ignore the challenges faced in getting them to buy again, and again. Browse, Buy, Repeat Shopper loyalty is hard to come by in this modern society, with so many brands fighting for shoppers' attention, loyalty is. Read More…

FMCG Research and SBXL

27 July, 2017 Leave a comment
If you are going to grab a soft drink or a box of tissues, chances are that you won't bother comparison shopping. You are thirsty now or know you will be soon and you want your favourite soft drink. You just buy it. Quite simply, consumers buy out of necessity (you need shampoo) or habit or. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More