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Category Archives:
Psychology

Why Tony the Tiger really is G-r-r-e-at!

31 May, 2017 Leave a comment
With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought, it’s never been harder to grab shopper’s attention than it is today. So here is a small selection of thought starters from SBXL to help you stand out to shoppers in-store and online.. Read More…

Experiential Shoppers and Meatballs – An Ideal Combination?

17 May, 2017 Leave a comment
To understand your shoppers, you need to know who they are, and how they buy. In our last blog we discussed how well you know your shoppers, doing so in terms of the five modes of shopping we experience. We know that the experiential shopper uses their senses as much as possible to. Read More…

Retail Shopper Behaviour: An Evolutionary Explanation [Infographic]

4 April, 2017 Leave a comment
As evolved as we are, human beings are still motivated by antiquated forces. Our survival instincts, including the desire to eat, reproduce and be safe, can all affect our shopping habits. SBXL looks at how insights into our lizard brain — the part responsible for the most basic survival. Read More…

How the Music You Play In-Store Can Affect Retail Shopper Behaviour

21 March, 2017 Leave a comment
Many stores rely on radio stations to provide their in-store atmosphere, while others have a CD on loop. But with shopper behaviour heavily dependent on the store surroundings, is this the best way to provide a shopper soundscape? We all respond to sound on many levels, with emotional,. Read More…

Shopper Behaviour Research: Food Samples Can Make or Break New Products

7 March, 2017 Leave a comment
Food samples are a powerful tool to raise awareness of your brand, but in the wrong hands, they can have little to no effect. Sampling is a great way to let shoppers try your new product without having to commit to buying them. They can give a massive and permanent boost to sales, but only if. Read More…

Consumer Insight Agency

2 February, 2017 Leave a comment
What is SBXL? It’s a consumer insight agency. Fine. Great. But what is a consumer insight agency? It’s a team of professionals with a passion for understanding consumers. These professionals have a burning desire to know what lies beneath the surface of the dynamic tango of shoppers. Read More…

How You Can Use Colour Theory To Alter Shopper Behaviour

15 November, 2016 Leave a comment
Shoppers can be influenced, positively and negatively, by many aspects in-store. Colour is one element that can have a surprising effect on a shopper, with the ability to make products seem better value, higher quality — or not worth the price. While shoppers have clear, fairly uniform. Read More…

Consumer Insight

27 October, 2016 Leave a comment
Let’s start at the beginning and deal with the thorny question, “What are consumer insights?” There is no magic in the phrase, ‘consumer insight.’ It’s an umbrella phrase for how experts interpret trends in how people behave. It is just another way of saying insight into the. Read More…

Brand Insight

13 October, 2016 Leave a comment
You work so hard to create a brand and build a brand and then the customer strolls into your store, barely looks at your brand, and goes over to another brand and buys it instead. Why, oh why, are shoppers like this? Why do they insist upon ignoring the well-designed product with its perfect. Read More…

Customer Insight Tools

29 September, 2016 Leave a comment
It’s a different world out there for retailers. A potential customer very well might research online before buying. It is possible that customers are using a mobile device to check out products and services in store, doing their shoppers research online before making their purchase decisions.. Read More…

Recent Articles

Amazon bolsters Prime with try-before-you-buy fashion (£)

Read More

How are you keeping cool in the heatwave?

Read More