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Category Archives:
Phillip Adcock

Retail Research

30 May, 2017 Leave a comment
There are many components involved in conducting retail analysis. Any investigation into how shoppers shop and what entices them to buy, is an intricate interplay of human behaviour, and global patterns of supply and demand. Such investigations involve understanding capital markets, investor. Read More…

Experiential Shoppers and Meatballs – An Ideal Combination?

17 May, 2017 Leave a comment
To understand your shoppers, you need to know who they are, and how they buy. In our last blog we discussed how well you know your shoppers, doing so in terms of the five modes of shopping we experience. We know that the experiential shopper uses their senses as much as possible to. Read More…

In-store Promotions

11 May, 2017 Leave a comment
Big name premium brand and product demonstrators in brick and mortar locations are expected to drive traffic into the impulse buy mode. Print and online promotions target existing customers, and attempt to lure new ones. This type of advertising has been a consistent factor in marketing in the. Read More…

Less is More: The Paradox of Choice

2 May, 2017 Leave a comment
Imagine a display with 24 types of jam on it. Various flavours and promises of quality jump at you from every direction. There is so much choice and you simply can’t decide which jam you want! So instead of making the decision, you leave the jam behind. Why? You would think that the greater. Read More…

Customer Insight Strategy

27 April, 2017 Leave a comment
Suppose you have been successful in developing a customer insights strategy and discovered an actionable insight or two. What do you do with those actionable insights? More importantly, how do you know that they are actionable insights? Will they provide a growth in your business value? Why. Read More…

Consumer Insights

13 April, 2017 Leave a comment
What are consumer insights and how do they impact on marketing effectiveness? It would be great if there were an easy answer to this question. Hang on. There is an easy answer and having that answer can transform your marketing strategies. I know this because I am Phillip Adcock, a leading. Read More…

Egg-cuse me? Shrinkflation unwrapped in time for Easter

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Picture it. Easter Sunday, you see the box with the shiny tightly wrapped egg trapped inside that you want to liberate. You open the box, get rid of that plastic, take out the egg and unwrap the foil. You can’t resist giving it a quick smell before you crack it open with force and take a bite or. Read More…

Retail Shopper Behaviour: An Evolutionary Explanation [Infographic]

4 April, 2017 Leave a comment
As evolved as we are, human beings are still motivated by antiquated forces. Our survival instincts, including the desire to eat, reproduce and be safe, can all affect our shopping habits. SBXL looks at how insights into our lizard brain — the part responsible for the most basic survival. Read More…

Grocery Store Industry Analysis

30 March, 2017 Leave a comment
Is the grocery store industry really changing all that much? At the beginning of 2016, the industry buzz was about shifting industry trends toward online grocery shopping and increasing competition from discounters. The whole industry was responding to a massive and elemental change in how. Read More…

How the Music You Play In-Store Can Affect Retail Shopper Behaviour

21 March, 2017 Leave a comment
Many stores rely on radio stations to provide their in-store atmosphere, while others have a CD on loop. But with shopper behaviour heavily dependent on the store surroundings, is this the best way to provide a shopper soundscape? We all respond to sound on many levels, with emotional,. Read More…

Recent Articles

Amazon bolsters Prime with try-before-you-buy fashion (£)

Read More

How are you keeping cool in the heatwave?

Read More