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Phillip Adcock

Why You Should Stop Analysing Customers Who Already Buy Your Products

17 August, 2017 Leave a comment
We all know that the best shopper research takes place in-store, at the shelves, where the purchasing decisions are made. However, too many researchers focus only on the behaviour of existing category shoppers – those already buying their product. If you really want to grow your market. Read More…

What’s love got to do, got to do with it?

3 August, 2017 Leave a comment
We all know the aim is to get more shoppers buying, but we can’t afford to ignore the challenges faced in getting them to buy again, and again. Browse, Buy, Repeat Shopper loyalty is hard to come by in this modern society, with so many brands fighting for shoppers' attention, loyalty is. Read More…

FMCG Research and SBXL

27 July, 2017 Leave a comment
If you are going to grab a soft drink or a box of tissues, chances are that you won't bother comparison shopping. You are thirsty now or know you will be soon and you want your favourite soft drink. You just buy it. Quite simply, consumers buy out of necessity (you need shampoo) or habit or. Read More…

The Difference Between Shoppers and Buyers

20 July, 2017 Leave a comment
Buyers and Shoppers both want to purchase products, but for very different reasons. Healthy negotiations between retailers and their suppliers are all well and good, but they shouldn't negatively impact the ability of the retail industry to meet the needs of the millions of shoppers that. Read More…

What’s the Best Kind of Special Offer?

13 July, 2017 Leave a comment
Would it surprise you to hear that there isn’t a ‘best kind’ of offer? It actually doesn’t matter one bit which kind you use! Although supermarkets bombard shoppers with offers and deals, the fact is that they’re often just giving money away! Why do we say this? It’s due to the. Read More…

Packaging Unwrapped – 3 Design Secrets

6 July, 2017 Leave a comment
Product packaging is an often-misunderstood art - it’s not enough for product packaging to look nice (though it’s a bonus if it does). Carefully designed packaging, assessed in isolation by the board of directors, looking at it on a boardroom table, is completely different to immersing it. Read More…

Retail Marketing Research

29 June, 2017 Leave a comment
In 2017, it makes sense to think that the right social media campaign will increase sales. There has never been a time like now to reach into the homes and hearts of consumers. The catch is that companies need the right information so that they can tell consumers about their products and. Read More…

Retail Research

30 May, 2017 Leave a comment
There are many components involved in conducting retail analysis. Any investigation into how shoppers shop and what entices them to buy, is an intricate interplay of human behaviour, and global patterns of supply and demand. Such investigations involve understanding capital markets, investor. Read More…

Experiential Shoppers and Meatballs – An Ideal Combination?

17 May, 2017 Leave a comment
To understand your shoppers, you need to know who they are, and how they buy. In our last blog we discussed how well you know your shoppers, doing so in terms of the five modes of shopping we experience. We know that the experiential shopper uses their senses as much as possible to. Read More…

In-store Promotions

11 May, 2017 Leave a comment
Big name premium brand and product demonstrators in brick and mortar locations are expected to drive traffic into the impulse buy mode. Print and online promotions target existing customers, and attempt to lure new ones. This type of advertising has been a consistent factor in marketing in the. Read More…

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