Recent Articles

Category Archives:
Continuous Shopper Insights

Why You Should Stop Analysing Customers Who Already Buy Your Products

17 August, 2017 Leave a comment
We all know that the best shopper research takes place in-store, at the shelves, where the purchasing decisions are made. However, too many researchers focus only on the behaviour of existing category shoppers – those already buying their product. If you really want to grow your market. Read More…

How to Join the Dots of Multi-Channel Shopping

10 August, 2017 Leave a comment
It’s accepted common knowledge that the internet has had a negative impact on the performance of brick and mortar stores. A new report from the University of Southampton, however, claims that this doesn’t need to be the case. The two shopping formats can co-exist, but they currently. Read More…

What’s love got to do, got to do with it?

3 August, 2017 Leave a comment
We all know the aim is to get more shoppers buying, but we can’t afford to ignore the challenges faced in getting them to buy again, and again. Browse, Buy, Repeat Shopper loyalty is hard to come by in this modern society, with so many brands fighting for shoppers' attention, loyalty is. Read More…

FMCG Research and SBXL

27 July, 2017 Leave a comment
If you are going to grab a soft drink or a box of tissues, chances are that you won't bother comparison shopping. You are thirsty now or know you will be soon and you want your favourite soft drink. You just buy it. Quite simply, consumers buy out of necessity (you need shampoo) or habit or. Read More…

As Shrinkflation Soars Is Shopper Loyalty Lost?

26 July, 2017 Leave a comment
Shrinkflation, a concept that’s been all over the news and causing outrage among many, is not a particularly new concept. Receiving its name from the fact that while the product sizes are shrinking, prices aren’t. Up until now, no solid data had been provided and while we knew it was. Read More…

Packaging Unwrapped – 3 Design Secrets

6 July, 2017 Leave a comment
Product packaging is an often-misunderstood art - it’s not enough for product packaging to look nice (though it’s a bonus if it does). Carefully designed packaging, assessed in isolation by the board of directors, looking at it on a boardroom table, is completely different to immersing it. Read More…

Retail Marketing Research

29 June, 2017 Leave a comment
In 2017, it makes sense to think that the right social media campaign will increase sales. There has never been a time like now to reach into the homes and hearts of consumers. The catch is that companies need the right information so that they can tell consumers about their products and. Read More…

Show Them You Care

16 June, 2017 Leave a comment
We’re now halfway into the year, it’s soon to be first day of summer and Father’s Day is just around the corner. With 11 other months just like this one, it’s hard not to go into a shop without seeing competitive displays for whatever upcoming ‘season’ is next. It may be Christmas,. Read More…

Masterful Marketing or Misleading the Masses?

6 June, 2017 Leave a comment
Colour, shape, size and logo are all features on packaging, an important aspect of a product which undoubtedly influences the shopper’s decision to buy. Red for example, as well as being a “danger” colour, will make things seem more exciting and urgent. In contrast, black tends to give an. Read More…

Why Tony the Tiger really is G-r-r-e-at!

31 May, 2017 Leave a comment
With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought, it’s never been harder to grab shopper’s attention than it is today. So here is a small selection of thought starters from SBXL to help you stand out to shoppers in-store and online.. Read More…

Recent Articles