Amazon bolsters Prime with try-before-you-buy fashion http://ift.tt/2soAcmE (£)
Knowledge is power. That’s why we have invested in developing cutting edge Shopper Research tools designed specifically to give you the maximum quality and quantity of shopper knowledge and insight possible. When you work with us at SBXL, you’ll realise just how powerful our advanced Shopper Research techniques really are.
Forget about limiting yourself and your organisation to basic analyses of what shoppers say (either online, or in face to face interviews). Now there is a real alternative. Discover what shoppers really do, overlaid by what they say, what they really mean and how they feel – it is a no brainer!
In-store filming uses the latest digital CCTV to capture the detailed behaviour of every shopper at fixture over a given time period.
Xtraviews are interviews that also analyse facial expressions, emotional signals and other non-verbal communication, thus putting the words spoken in real context of what the shopper is communicating.
Unaccompanied shops allow the shopper to give a much more detailed account of their ‘at fixture’ experience and decision making process far less invasively than traditional accompanied shops.
Eye tracking uses the latest tetherless equipment to uncover exactly what shoppers look at in-store and to then compare it with what they mentally process and respond to (in other words, see).