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UK retail sales in sharp fall in September, ONS says "worse than predicted"

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Monthly Archives: October 2017

Category Insights

19 October, 2017 Leave a comment
Category management is a challenging job, keeping up with changing behaviours and adjusting solutions to increase profit. A category manager who attempts to manage categories without the backing of proven shopper research and information is like a car heading in every direction without knowing. Read More…

Retail… Where the Price Doesn’t Matter

12 October, 2017 Leave a comment
It’s not the price of your product that determines how many people buy it... Rather it’s the price of the other products shoppers see before making their choice! The perceived value of any product has a lot to do with a psychological principle called anchoring. With anchoring, the first. Read More…

Shopper Insights Research

5 October, 2017 Leave a comment
How do you go about undertaking shopper insights research? How do you gain that real, usable data about shoppers, their behaviour and how they interact with your brands and business? Maybe your company is a big fan of focus groups (hopefully not!), database marketing or a simple. Read More…

Recent Articles

UK retail sales in sharp fall in September, ONS says "worse than predicted"

Read More
Read More