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It's snowing and it's FRIDAY!

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Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

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Monthly Archives: October 2017

Hidden Horrors of Halloween

26 October, 2017 Leave a comment
Spooky to think it’s already that time of year. Moving ahead of valentine’s day Halloween has become the third largest holiday for retailers, behind Christmas and Easter. To put the growth into perspective the £12 million spend in 2001 increased to roughly £310 million in 2016 (Mintel),. Read More…

Category Insights

19 October, 2017 Leave a comment
Category management is a challenging job, keeping up with changing behaviours and adjusting solutions to increase profit. A category manager who attempts to manage categories without the backing of proven shopper research and information is like a car heading in every direction without knowing. Read More…

Retail… Where the Price Doesn’t Matter

12 October, 2017 Leave a comment
It’s not the price of your product that determines how many people buy it... Rather it’s the price of the other products shoppers see before making their choice! The perceived value of any product has a lot to do with a psychological principle called anchoring. With anchoring, the first. Read More…

Shopper Insights Research

5 October, 2017 Leave a comment
How do you go about undertaking shopper insights research? How do you gain that real, usable data about shoppers, their behaviour and how they interact with your brands and business? Maybe your company is a big fan of focus groups (hopefully not!), database marketing or a simple. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More