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It's snowing and it's FRIDAY!

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Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

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Monthly Archives: August 2017

I Scream for Ice Cream

31 August, 2017 Leave a comment
Temperatures this summer may not have stayed where we’d like them to be, but in the UK the few heat waves saw sales for ice cream rise. Competition is high and numbers dwindling nevertheless, in an industry worth 1 billion pounds a year, ice cream vans are still on the streets. As. Read More…

Customer Shopping Experience

24 August, 2017 Leave a comment
For years, one of the tenets of understanding the customer journey was the need to learn more about the customer experience at every touch point. That is, retailers needed to know about every point of contact that a person has with your store and your brand. You need to know how they find. Read More…

Why You Should Stop Analysing Customers Who Already Buy Your Products

17 August, 2017 Leave a comment
We all know that the best shopper research takes place in-store, at the shelves, where the purchasing decisions are made. However, too many researchers focus only on the behaviour of existing category shoppers – those already buying their product. If you really want to grow your market. Read More…

How to Join the Dots of Multi-Channel Shopping

10 August, 2017 Leave a comment
It’s accepted common knowledge that the internet has had a negative impact on the performance of brick and mortar stores. A new report from the University of Southampton, however, claims that this doesn’t need to be the case. The two shopping formats can co-exist, but they currently. Read More…

What’s love got to do, got to do with it?

3 August, 2017 Leave a comment
We all know the aim is to get more shoppers buying, but we can’t afford to ignore the challenges faced in getting them to buy again, and again. Browse, Buy, Repeat Shopper loyalty is hard to come by in this modern society, with so many brands fighting for shoppers' attention, loyalty is. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More