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It's snowing and it's FRIDAY!

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Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

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Monthly Archives: July 2017

FMCG Research and SBXL

27 July, 2017 Leave a comment
If you are going to grab a soft drink or a box of tissues, chances are that you won't bother comparison shopping. You are thirsty now or know you will be soon and you want your favourite soft drink. You just buy it. Quite simply, consumers buy out of necessity (you need shampoo) or habit or. Read More…

As Shrinkflation Soars Is Shopper Loyalty Lost?

26 July, 2017 Leave a comment
Shrinkflation, a concept that’s been all over the news and causing outrage among many, is not a particularly new concept. Receiving its name from the fact that while the product sizes are shrinking, prices aren’t. Up until now, no solid data had been provided and while we knew it was. Read More…

The Difference Between Shoppers and Buyers

20 July, 2017 Leave a comment
Buyers and Shoppers both want to purchase products, but for very different reasons. Healthy negotiations between retailers and their suppliers are all well and good, but they shouldn't negatively impact the ability of the retail industry to meet the needs of the millions of shoppers that. Read More…

What’s the Best Kind of Special Offer?

13 July, 2017 Leave a comment
Would it surprise you to hear that there isn’t a ‘best kind’ of offer? It actually doesn’t matter one bit which kind you use! Although supermarkets bombard shoppers with offers and deals, the fact is that they’re often just giving money away! Why do we say this? It’s due to the. Read More…

Packaging Unwrapped – 3 Design Secrets

6 July, 2017 Leave a comment
Product packaging is an often-misunderstood art - it’s not enough for product packaging to look nice (though it’s a bonus if it does). Carefully designed packaging, assessed in isolation by the board of directors, looking at it on a boardroom table, is completely different to immersing it. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More