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Yearly Archives: 2017

What is Shopper Marketing?

14 December, 2017 Leave a comment
Modern supermarkets aren't just warehouses full of products, they are carefully planned and managed retail environments that are constantly trying to affect the decisions made by its customers – all thanks to shopper marketing. You may now be asking; "what is shopper marketing?" Well the. Read More…

Brand Blocking – What You Need to Know

7 December, 2017 Leave a comment
Imagine you are standing in aisle looking for a box of chocolates to buy. You don’t know exactly what you’re looking for, but you’ll know it when you see it. How would you prefer the category be sectioned or “blocked” out on the shelf, vertically or horizontally? What would make it. Read More…

Category Management

30 November, 2017 Leave a comment
Category management is an essential aspect of retail and procurement strategy that allows retailers to optimise their supply and retail processes to maximise profits. The category management process involves splitting products, and sometimes brands, down into unique groupings and have each. Read More…

The Dark Side of Black Friday

23 November, 2017 Leave a comment
Black Friday, the biggest shopping day of the year, is almost here. Falling on November 24th this year, retailers have been strong to encourage participation in the forthcoming sales. Emails promoting early offers and temporary in-store displays promoting savings are two ways retailers. Read More…

Retail Marketing

16 November, 2017 Leave a comment
Retail marketing may be a term that you've heard used before, but perhaps you’ve wondered, "what is retail marketing? And how is it different from other kinds of marketing?" As the name suggests, retail marketing has to do with the management of customer relationships and communications. Read More…

Pound Stores – Helping You Save Money?

9 November, 2017 Leave a comment
It’s a simple concept really – everything for £1. Discount stores are becoming increasingly recognised, broadening their appeal to even the richest AB demographic. How exactly can a store offering products at just a pound continue to profit? Although today pound shops are still known to. Read More…

Shopper Behaviour

2 November, 2017 Leave a comment
What is shopper behaviour? Is it marketing, economics or psychology? In reality, it's all of these and more! In the broadest use of the term, shopper behaviour is the study of how shoppers' make decisions in regards to how they select goods and services - including the emotional,. Read More…

Hidden Horrors of Halloween

26 October, 2017 Leave a comment
Spooky to think it’s already that time of year. Moving ahead of valentine’s day Halloween has become the third largest holiday for retailers, behind Christmas and Easter. To put the growth into perspective the £12 million spend in 2001 increased to roughly £310 million in 2016 (Mintel),. Read More…

Category Insights

19 October, 2017 Leave a comment
Category management is a challenging job, keeping up with changing behaviours and adjusting solutions to increase profit. A category manager who attempts to manage categories without the backing of proven shopper research and information is like a car heading in every direction without knowing. Read More…

Retail… Where the Price Doesn’t Matter

12 October, 2017 Leave a comment
It’s not the price of your product that determines how many people buy it... Rather it’s the price of the other products shoppers see before making their choice! The perceived value of any product has a lot to do with a psychological principle called anchoring. With anchoring, the first. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More