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Monthly Archives: November 2016

How Analysis of Your Shop Layout Can Explain Customer Behaviour

29 November, 2016 3 Comments
Are your customers behaving in unexpected ways? They won’t tell you when things are wrong; you need to look at their body language, eye movement and shopping behaviour. By analysing the way that your customers behave when navigating your shop layout you can see if anything is wrong in-store.. Read More…

Retail Insight

24 November, 2016 Leave a comment
Retail insight can be very complicated. The current wisdom is that insight into shopping behaviour involves understanding the global market, world economics, and the history of popular brands. Oh, and we can't forget it also involves understanding of current government rules and regulations.. Read More…

How You Can Use Colour Theory To Alter Shopper Behaviour

15 November, 2016 Leave a comment
Shoppers can be influenced, positively and negatively, by many aspects in-store. Colour is one element that can have a surprising effect on a shopper, with the ability to make products seem better value, higher quality — or not worth the price. While shoppers have clear, fairly uniform. Read More…

Brand Promotion Strategy

10 November, 2016 Leave a comment
Successful communication results in customers purchasing your products. What are the impediments to attracting your target audience to making the decision to purchase? First of all, you have competition for every brand you sell. Then, there is the secret to increasing the shopper's awareness of. Read More…

How Xtraview Interviews Offer Increased Shopper Insight

1 November, 2016 Leave a comment
Every store is different, but they all have one thing in common: they can benefit from customer interviews. The shape and layout of a store sets the tone for the shopping atmosphere — but what about the tone of the store itself? And how can you find out how to improve it? Your shoppers have. Read More…

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