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Monthly Archives: May 2016

How To Tell If An Agency Has The Credentials To Really Analyse Emotions

31 May, 2016 Leave a comment
‘Emotion’ is the retail buzzword of the moment – but beware, this could mean many different things! Let’s start off by looking at what an emotion actually is; the brain’s potentially beneficial response to any given situation.   At a base level, beneficial refers to fight or. Read More…

SWOT Analysis for Retail

26 May, 2016 Leave a comment
In the competitive world of grocery retailing, it is important to know where you stand in the high street. Who are your competitors and what attracts your customers? How can you change your approach and why should you change? A SWOT analysis is a tool that will help you gain this knowledge.. Read More…

Try This – You’ll Love It!

24 May, 2016 Leave a comment
It’s no big secret that in-store sampling can be a powerful tool for connecting consumers with brands that you are trying to promote. It’s risk-free and it brings shoppers closer to new products, so why don’t we amplify its benefits – simply by using it properly? You can dramatically. Read More…

UK Supermarkets Industry Analysis

18 May, 2016 Leave a comment
Since 2013, the big four grocers, Tesco, Sainsbury's, Asda, and Morrisons, have lost grocery market share while the German discount grocers, Aldi and Lidl, have gained as did Waitrose although Waitrose's growth turned to a loss in 2015. In Feb 2016, it was reported that Asda had its worse. Read More…

Marketing Information and Customer Insights

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One of the best methods of developing marketing information is to study the behaviour of shoppers. To figure out the customer relationship with the various components intertwined in shopping and marketing calls for an approach that has a deep understanding of the industry as well as human. Read More…

Shopper Marketing – A Journey

17 May, 2016 Leave a comment
Shopper Marketing is not a fad, a tactic or a one-off exercise - it is a journey, and as with any journey companies need to have a clear idea of where they are going, how they will get there and how they will stay on course.   Shopper Marketing is not yet a mature science, so while it is. Read More…

How Well Do You Know Shoppers?

10 May, 2016 Leave a comment
In order to understand how to make an impact on shoppers, you need to know how they buy. For instance, 35% of all purchases are made on impulse, whereas ‘Grab & Go’ accounts for 50% of grocery purchases alone.   It’s good to know these things, but it’s more important to know. Read More…

Shopper Marketing – An Introduction

5 May, 2016 Leave a comment
Questions surrounding marketing effectiveness are persistent as brands continue to invest in traditional activities such as advertising and trade promotions. Yet brand loyalty, product innovation success and sales, remain elusive. Marketers need something more, something new – Shopper. Read More…

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