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Monthly Archives: April 2016

Will the sugar tax stop people buying sugary drinks? (Part 2)

26 April, 2016 Leave a comment
With mixed attitudes about whether a sugar tax will be a big enough step in preventing obesity in the UK, should other measures be brought in to help combat unhealthy consumption behaviour? Let’s see how psychology could be used to reduce soft drink consumption.   Language. Read More…

Will the sugar tax stop people buying sugary drinks? (Part 1)

19 April, 2016 Leave a comment
In the most recent budget, George Osborne unveiled a tax on sugary drinks in a bid to tackle obesity in the UK. The sugar tax will see drinks with more than 5g sugar per 100ml taxed 18p per litre, and the highest offenders (8g per 100ml), such as Coca Cola, by 24p. Although this tax is targeted at. Read More…

Emotional Connections – Gaining an Emotional Advantage

12 April, 2016 Leave a comment
Leading brand owners invest heavily in shaping and moulding the perceptions that their brands create. They take care to align the values of their brands and to make sure consumers and shoppers perceive them as they are supposed to. Unfortunately, there are a number of associations and values. Read More…

Retail: The Secret Psychology

5 April, 2016 Leave a comment
Let’s be brutally honest here, right now retail is suffering from a never-before-seen uncertainty that stems from a bizarre combination of short-term thinking, terror accountancy, threatened staff cuts, and wild rationalisations. Guess what? There is no need for this uncertainty - Psychology. Read More…

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