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Monthly Archives: February 2016

Psychology of Price Promotions

23 February, 2016 Leave a comment
Getting your pricing right is vital to attracting shoppers and encouraging sales, but the route to this can also be psychological. Using our experience in the psychology of promotions, we’ve put together 4 of the most effective ways to help you set the right price and get your customers. Read More…

Context – Good Value or Not?

16 February, 2016 Leave a comment
Adding value in-store with little more than a bigger sign and bold colours. Shoppers are credited with being somewhat smarter than is often the case. That isn't singling out shoppers; it is common across the human race. There are numerous examples of shoppers being tempted into a particular. Read More…

Are Mass Sales a Thing of the Past?

9 February, 2016 Leave a comment
In the UK, our staple winter sales have always been the Boxing Day and January sales, but with recent contenders such as “Black Friday” and “Cyber Monday” giving British shoppers added pre-Christmas discounts, we thought we’d look over the impact all these different sales have, as our. Read More…

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