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Monthly Archives: January 2016

Shoppers: They Say One Thing Then Do Another

28 January, 2016 Leave a comment
You’d think that the best way to understand shoppers would be to ask them why they buy what they buy. It’s not. The truth is that shoppers usually don’t tell you the real reasons behind their purchases.   A recent article by Dan Young provided great insight into how shoppers try to. Read More…

Efficiency in Learning

19 January, 2016 Leave a comment
In today's fast paced retail environment, both retailers and brands try numerous techniques with which to get their message across to the shoppers. Listed below are three ways to engage with your customer, and make that final sale. Embedding your message Cognitive Load Theory Understanding. Read More…

Get Access to Shopper Attitudes and Opinions for FREE!

12 January, 2016 Leave a comment
In order to carry out my shopper analysis, I use endless amounts of data. This gives me an insight into the different relationships between shoppers and products such as paths to purchase, conversion rates, and brand equity to mention a few.   To do this properly and thoroughly, I need. Read More…

Autonomic Behaviour – The Shopping Habit

5 January, 2016 Leave a comment
How much shopping is conscious and how much stays below cognitive awareness?  According to Gerald Zaltman, 95% (some say 100%) of thought, emotion and decision-making occurs in the unconscious mind - that is, without any conscious involvement. Furthermore and even more startlingly, there is now. Read More…

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