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Yearly Archives: 2016

How Does In-Store Shopper Eye Tracking Work?

27 December, 2016 Leave a comment
You may be wondering what shopper eye tracking is and how it can help you. By using this technologically advanced shopper research technique, you can find out more about your customers — how they behave and how they think. A customer taking part in in-store eye tracking will tell you more than. Read More…

Coca Cola Marketing Strategy

22 December, 2016 Leave a comment
John Pemberton came up with the Coca Cola recipe in 1886. An entrepreneurial American pharmacist, John Pemberton was abysmal at marketing and if the marketing had relied on Pemberton, Coca Cola may have disappeared without a trace. How could this product rise to the top and stay there for well. Read More…

How In-Store Research Can Be Vital for Your Company

13 December, 2016 Leave a comment
Shopper behaviour research has many benefits. Because it allows you to learn more about your customers, you are better equipped to meet their needs. Using the best available shopper research techniques, SBXL provides you with the tools to improve your shopper experience. With a store that is. Read More…

How Analysis of Your Shop Layout Can Explain Customer Behaviour

29 November, 2016 3 Comments
Are your customers behaving in unexpected ways? They won’t tell you when things are wrong; you need to look at their body language, eye movement and shopping behaviour. By analysing the way that your customers behave when navigating your shop layout you can see if anything is wrong in-store.. Read More…

Retail Insight

24 November, 2016 Leave a comment
Retail insight can be very complicated. The current wisdom is that insight into shopping behaviour involves understanding the global market, world economics, and the history of popular brands. Oh, and we can't forget it also involves understanding of current government rules and regulations.. Read More…

How You Can Use Colour Theory To Alter Shopper Behaviour

15 November, 2016 Leave a comment
Shoppers can be influenced, positively and negatively, by many aspects in-store. Colour is one element that can have a surprising effect on a shopper, with the ability to make products seem better value, higher quality — or not worth the price. While shoppers have clear, fairly uniform. Read More…

Brand Promotion Strategy

10 November, 2016 Leave a comment
Successful communication results in customers purchasing your products. What are the impediments to attracting your target audience to making the decision to purchase? First of all, you have competition for every brand you sell. Then, there is the secret to increasing the shopper's awareness of. Read More…

How Xtraview Interviews Offer Increased Shopper Insight

1 November, 2016 Leave a comment
Every store is different, but they all have one thing in common: they can benefit from customer interviews. The shape and layout of a store sets the tone for the shopping atmosphere — but what about the tone of the store itself? And how can you find out how to improve it? Your shoppers have. Read More…

Consumer Insight

27 October, 2016 Leave a comment
Let’s start at the beginning and deal with the thorny question, “What are consumer insights?” There is no magic in the phrase, ‘consumer insight.’ It’s an umbrella phrase for how experts interpret trends in how people behave. It is just another way of saying insight into the. Read More…

Why Shoppers Spend Less Money Online Than They Do In-Store

18 October, 2016 Leave a comment
With most supermarkets now offering an online delivery option, many retailers are finding that more customers are doing a high proportion of their grocery shopping online. But although this may be a convenient change for customers, this is causing problems for supermarkets. Customers are. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More