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Monthly Archives: March 2015

Rise in AB shoppers visiting Discounters? They haven’t made the move yet.

19 March, 2015 Leave a comment
The Grocer recently speculated that Discounters are attracting AB shoppers (middle/upper class shoppers, on the higher income bracket, often in a managerial work position). Continuous Shopper Insights reveals that AB shoppers may be dabbling in Discounter stores, but they still haven’t made a. Read More…

Mother’s day supermarketing, from Tesco!

13 March, 2015 Leave a comment
Last month, grocery retailer’s failed to persuade the majority of shoppers to engage with their Valentine’s Day gifts (CSI). This is not surprising because gift purchasing isn’t high on the agenda of the typical grocery shopper in a supermarket. When it comes to the occasionally shopped. Read More…

Brands are pulling Tesco shoppers back

9 March, 2015 1 Comment
Predictions from Bernstein are that Tesco’s market share is expected to level out in the 12 weeks to end of March. Combining this along with Tesco winning the top spot for VoucherCodesPro’s Nation’s favourite supermarket, are Tesco heading in the right direction to call back their. Read More…

Supermarkets failed to inspire shoppers to buy Valentine’s Day gifts

3 March, 2015 Leave a comment
41% of shoppers bought their partner something for Valentine’s Day. Although the majority of shoppers didn’t participate in gift-exchanging, those who did were likely to buy these items from grocery retailers (77% of Valentines-shoppers bought their products from grocery retailers). This. Read More…

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