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Yearly Archives: 2015

Multi-Channel Shopping: Online vs. Bricks & Mortar Retail

22 December, 2015 Leave a comment
In-store shopping is a place for discovery, whilst we venture online for our replenishment needs – and so the big question remains: ‘what does this mean for the future of convenience vs. hypermarket?’   A new report, British High Streets: from Crisis to Recovery? (by Neil Wrigley. Read More…

Shopper Emotions

15 December, 2015 Leave a comment
Introduction to Emotions Shoppers rationalise and reason their emotional decision making process – often incorrectly. The human brain has been generating, experiencing, and responding to emotional stimuli for approximately 500 million years (ever since we crawled out of the swamp). Homo. Read More…

Categories and the Psychology Behind Them

8 December, 2015 Leave a comment
It’s human nature to categorise things - we do it with animals, other people, colours, products, everything - it’s just what we do. It helps us to process concepts faster and we need to do it in order to make decisions. When we shop for groceries, it helps that the thousands of choices in. Read More…

Short and Long Term Memory – One Shopper, Two Brains

4 December, 2015 Leave a comment
Shopper research is a highly specialised medium for a number of reasons - mainly because that for any shopper research to be truly effective, the agency has to address the fact that shoppers use both their long and short term memories with which to come to purchasing decisions. In essence the. Read More…

Shoppers vs. Buyers. What’s the Difference?

24 November, 2015 Leave a comment
Some people use the words ‘shoppers’ and ‘buyers’ interchangeably, but the two words do not mean the same thing. Yes, both are interested in purchasing products, but their reasons for doing so are very different. When retailers are busy negotiating with their suppliers, they sometimes. Read More…

Shopper Senses

19 November, 2015 Leave a comment
Shoppers are known to use a number of senses in-store whilst shopping. In actual fact it is impossible not to receive constant input into the nervous system by way of the 5 senses. Sight Sound Smell Touch Taste The brain decides which sensory data is relevant at that moment. Read More…

‘Non-Buyers’ – Why You Shouldn’t Overlook Them

16 November, 2015 Leave a comment
Non-Buyers are often just a millimetre away from being a potential purchaser - so don’t ignore them! With the new technology and techniques available today, we know more than ever about shoppers and the whole realm of retail sales. With that in mind, we need to re-evaluate the sales. Read More…

Turning Attention into Action

5 November, 2015 Leave a comment
Are you just turning heads or are you getting meaningful attention in-store? There is a common misconception that turning the head of a shopper is the same as getting their attention.   Even if this were so (which stretches the definition of the word ‘attention’), the attention. Read More…

Get Ahead in Supermarket Retail in 3 Quick Steps

29 October, 2015 Leave a comment
Now, more than ever before the one thing that retailers want to know is how to change the trading mindset from can’t and won’t to can and will. With sales dropping, food prices deflating and redundancies in head offices across the UK, it would appear that things are falling apart in the world. Read More…

It’s Only Words

22 October, 2015 Leave a comment
Go beyond the words shoppers use and get to what they really mean. The vast majority of shopper and consumer research uses words as the medium by which researcher and participant communicate, however in the case of the shopper, this is somewhat ineffective, as it can be flawed and. Read More…

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