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Monthly Archives: May 2014

Morrisons’ shoppers are the most price conscious

12 May, 2014 Leave a comment
Morrisons announced further price cuts in order to compete with Discounters and to counter their fall of 7.1% in sales. Despite Morrisons’ best efforts to provide shoppers with low prices, data from April’s Continuous Shopper Insights suggests that Morrisons’ shoppers still fear grocery. Read More…

Should Supermarkets alter their strategy?

9 May, 2014 Leave a comment
Our previous blog Supermarket Price wars discussed how retailers are slashing prices in order to compete with their Discounter rivals. Despite Discounters becoming a bigger threat to Supermarkets with the increasing number of people shopping there, lowering prices may not be the only strategy to. Read More…

Supermarket price wars

6 May, 2014 1 Comment
Supermarkets are currently feeling threatened by the rise of Discounters Aldi and Lidl, and retailers (such as Tesco and Morrisons) are endlessly announcing price cut strategies in order to fight back and compete against rival retailers. Our latest Continuous Shopper Research reveals that shoppers. Read More…

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